Maruti Suzuki Says Will Not Give Up On Small Cars; Drives In 4th Gen Swift

Maruti Suzuki India on Thursday said it will not give up on small cars and would “re-energise” the segment as it expects the category to revive over the next few years, according to MD & CEO Hisashi Takeuchi.

Although the fall of the company’s entry-level small car Alto, from being the largest selling model for a long time to not featuring in the top ten best-selling models in the country anymore, makes him “sad”, Takeuchi said, it was inevitable due to the evolution of the car market in India.

Speaking at the launch of the new generation of its premium hatchback Swift here, he noted that the company would continue to refresh its small car portfolio while also filling gaps in its product portfolio as it aims to cater to the diverse needs of customers as it aims to sell 40 lakh units by 2030-31.

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