Rapido, India’s leading aggregator platform which provides bike-taxi and auto services, is announcing an exclusive screening of the much-awaited blockbuster movie “Jailer” for its 500+ Auto Captains on August 12, at Krishnaveni Theatre, Chennai. This event is an integral part of our brand’s innovative ‘Auto Nanban’ initiative, which aims to revolutionize the auto aggregator industry in Chennai.
The Auto Nanban initiative with its primary focus on the well-being and growth of Rapido’s valued Auto Captains, takes center stage during the said movie’s screening. This initiative aims to amplify awareness about Auto Nanban’s significance and impact on the lives of Auto Captains in Chennai. This initiative combines entertainment with awareness, and community-building.
Rapido’s Auto Nanban initiative is meticulously crafted to empower its captains, offers a range of benefits that redefine the Auto industry landscape. The campaign encompasses commission rates below Rs. 15 per ride, providing captains the chance to maximize their earnings. In a move to elevate the driving experience, unlimited cancellations with a minimal cancellation fee of Rs. 15 are introduced, ensuring captains enjoy unparalleled flexibility. And as an anchor for timely support, a dedicated captain support center has been established, in line with Rapido’s unwavering commitment to its captains’ convenience and wellbeing.
Commenting on this unique initiative, Pavan Guntupalli, Co-Founder of Rapido stated: “Rapido’s Auto Captains, like Manickam, tirelessly provide seamless transportation services, ensuring the connectivity and convenience of countless commuters in Chennai. At Rapido, we put our Captains first and are committed to fostering a positive work environment. Our Captains have been the backbone of our success, and we value their hard work immensely. Understanding the demanding nature of their work, Rapido believes that occasional breaks are essential to maintain a work-life balance. Rapido Auto takes pride in embodying the spirit of Rajinikanth, serving our Captains with the same passion and enthusiasm that makes the Superstar a legend.”
Sharavana Kumar, Head of Auto, Rapido, elaborated on the rationale behind the special movie screening, “Our decision to host this exclusive movie screening stems from our deep appreciation for our Chennai’s Auto Captains, who tirelessly serve the city. Just as cinema unites audiences, we aim to unite our community. By coupling the cinematic magic of ‘Jailer’ with our Auto Nanban initiative, we create a memorable experience that celebrates their zeal while highlighting our commitment to their well-being. This event reflects our belief in nurturing a supportive community that drives growth.”
Jailer, an Indian Tamil-language action dark comedy film directed by Nelson and produced by Kalanithi Maran of Sun Pictures, has already created immense excitement among the audience with its star-studded cast, including Rajinikanth, Mohanlal, Jackie Shroff, Shiva Rajkumar, Sunil, Ramya Krishnan, Vinayakan, Mirnaa Menon, and Tamannaah Bhatia.
