The product portfolio from Keune is exclusively available through Maison D’ Auraine at 25000+ premium salons across India
Maison D’ Auraine introduces Keune, the premium Dutch hair cosmetics brand, to India. Boasting a legacy of over a century in hair care, Keune is a renowned family-owned Dutch label acclaimed globally for its inventive products and top-notch ingredients. This exclusive launch underscores Maison D’ Auraine’s dedication to delivering world-class, scientifically-supported sustainable and groundbreaking products that yield palpable outcomes.
Guided by the mission to foster a world of empowerment, Keune presents a range of meticulously crafted, avant-garde hair solutions, leveraging state-of-the-art technology to cater to distinct needs. The expansive product lineup encompasses opulent color treatment options, revitalizing care basics such as shampoos and conditioners enriched with a five-mineral complex, and a versatile array of budget-friendly and premium hair styling essentials crafted to nourish and manage diverse hair textures.
Commenting on the momentous occasion, Mr Aprit Jain, Founder & MD of Maison D’ Auraine said, “We are thrilled to launch Keune in India and bring its high-quality hair care products to our customers. Keune’s commitment to sustainability and ethical business practices aligns with our values, and we are excited to partner with them to offer our consumers in India and our salon partners a range of hair essentials that are innovative, sustainable and effective. Today, Indian consumers are keen to experience premium products from global brands. In line with this idea, we intend to continue to expand our product offerings and foster more such collaborations with international brands to cater to the diverse requirements of our customers. The idea is to democratise beauty and personal care space by making international products available to our Indian consumers by partnering with leading brands across continents.”
Commenting on the partnership, Mr Eelco Keune, CEO of Keune Haircosmetics said, “We are thrilled to join hands with Maison D’ Auraine for our foray into the vibrant Indian market. This partnership is not just about products; it’s about shared values. With Keune’s 100-year-old legacy, this collaboration gains an added layer of significance. Our shared commitment to social responsibility and sustainable beauty makes this collaboration truly special. Together, we look forward to offering Indian hair dressers & consumers innovative and high-quality haircare solutions that reflect our dedication to excellence.”
Recognized as a worldwide frontrunner in professional haircare, Keune has now achieved B Corp™ certification, further highlighting its unwavering commitment to ecological sustainability, ethical business ethics, and societal accountability. This resolute dedication is evident as the entirely cruelty-free and vegan brand strengthens its strides towards diminishing its carbon impact, adopting recycled materials for packaging, and responsibly sourcing its ingredients.
Recognizing the vital role of skill advancement in the beauty sector, Maison D’ Auraine takes proactive measures by arranging training sessions, seminars, and educational conferences tailored for its salon partners and hairstylists. This not only empowers the hairstylist community but also fosters streamlined procedures and efficacy across diverse market segments within its product portfolio.
These endeavors encompass urban as well as rural areas, with the objective of fostering skills and cultivating expertise. The complete range of Keune products is solely accessible through Maison D’Auraine at over 25,000 premium salons scattered across India.