TATA STUDi Tells You ‘Padhne Ka Sahi Tareeka’ Through A Marketing Campaign
The campaign ‘
Padhne Ka Sahi Tareeka’
focuses on the correct way to learn - which means to plan one’s studies efficiently and follow up this plan with consistent revision and practice.
Through a series of films, the campaign conveys the point that planning their studies will help students to be better prepared, avoid anxiety and perform well in their exams.
Tata Studi now plans to increase its awareness and reach through a multichannel marketing campaign.