Digital lending platforms KreditBee has crossed the milestone of issuing one million ‘KreditBee Card’. Company claims that it has emerged as one of the fastest cards to cross this milestone, since its launch in August 2021.
In a statement, the company has also announced the launch of the physical variant of ‘KreditBee Card’ that will be initially available for select set of customers and later will be rolled out to wider set of customers in near future. This will assist the company in achieving its goal of issuing 10 million cards by mid-2023.
The card provides the unserved and underserved banking customers with quick as well as secured access to short-term liquidity and multiple repayment options, eliminating the need to avail a separate loan. It also offers versatility and flexibility in terms of ticket size and repayment options. The physical card will be acceptable at more than 99.5% POS terminals across India and can be used for seamless purchases at zero interest and zero additional fees. Available across the nation, this card enables customer to complete their transactions by simply swiping or waving at a POS terminal.
The card-holder can make multiple withdrawals or purchases (within the credit limit) while paying lesser charges (no hidden charges). This physical card will not only help the customers to perform their day-to-day transactions, but also enable them to build their credit history, thus promoting financial inclusion in a convenient manner.
Speaking on the launch, Madhusudan E, Co-Founder & CEO, KreditBee, said, “We are elated to cross the milestone of issuing 1 million ‘KreditBee Card’ since its launch in August 2021. Additionally, we have launched the physical version of the card, which now expands the coverage of our offerings and widens our reach. An aspirational and effective credit tool like this has still been under-penetrated in India. By introducing distinctive products like ‘KreditBee Card’, it is our constant bid to emerge as a 360-degree fintech service provider extending convenient and hassle-free products to the underserved segments of the country. With ‘KreditBee Card’, we aim to issue over 10 million cards by mid-2023.”
KreditBee is looking to cover the Indian masses who don’t have access to cards as such and are not able to have such a credit facility at their disposal. The card can be used to avail exclusive offers at partner brands and earn cashbacks on specific transactions. Customers can apply for the physical card on KreditBee app. The company has already partnered with Mswipe to offer a fully digital mode of payment ‘Cardless EMI’, to expand its reach in the offline space by enabling customers to shop by converting transactions into digital EMIs.