The website to offer unique benefits to the buyers on booking of a Hero Electric product
carandbike.com, an online platform of Mahindra First Choice, has tied up with Hero Electric, India’s No. 1 EV company to retail its entire range of electric two-wheelers. carandbike.com made its first successful foray into ecommerce with 5000+ Mahindra First Choice used cars in over 300 cities and will now make the electric two-wheeler manufacturer accessible to its audience.
As a part of the collaboration, Hero Electric customers can book their electric 2-wheeler on carandbike.com and take the test drive and delivery of the scooter through their nearby Hero Electric retailer. Customers of Hero Electric scooters on carandbike will also enjoy customised offers.
On this momentous partnership, Mr Ashutosh Pandey, CEO & MD, Mahindra First Choice Wheels Ltd. said, “After the successful launch of carandbike’s online used car portal, we are happy to announce our tie-up with Hero Electric as its online partner for their range of electric two-wheelers. With the acceptance of EVs growing at a fast pace this year, our tie-up with India’s largest electric two-wheeler manufacturer strengthens our online presence and signifies our commitment towards becoming a holistic, phygital new and used vehicle retailer. The partnership also speaks volumes about OEMs and consumers trust in our online content and automotive e-commerce brand carandbike.”
Mr. Sohinder Gill, CEO, Hero Electric, said, “Since early 2020, when we moved into a hybrid sales model, a mix of online and offline, we have seen immense potential in this format. It will further help our dealer partners to drive bookings with a wider consumer base. This association with carandbike and Mahindra First Choice will allow us to leverage their reach along with their expertise in the automobile industry. We look forward to reaching out to a much wider audience to ride the EV shift in the country.”
Hero Electric caters to a wide customer base with varied commuting requirements. The platform will retail brand’s EV fleet including products like Photon, Optima and Atria.